Clever use of one of the stand-out features of the Smart car (or fourtwo as it’s officially known) is its ability to park ‘end-on’, effectively squeezing 2+ cars into the space of a typical hatchback.
Not completely unique – you’d be able to do the same feat in a G-Whizz, but nevertheless the marketing folk in Smart are switched-on enough to make the most of this feat and commissioned Berlin consultancy BBDO to build a campaign around the Smart’s dimensions. Back in 2015 we had this:
And now there’s a Red-Dot award for the print-campaign:
“Communication Design 2016 – The “Car Parks” campaign, designed by BBDO Agency, started in 2015 and visualises that the entire city is a car park for a smart car. The posters show Berlin, London and Rome in the smallest of spaces – a car park. The cities are represented by their respective typical buildings. Only a smart car is able to find a parking space in this bustle.”
Love the simplicity of these..no text, muted colours, awesomely-detailed line drawing and barely a sniff of Photoshop.
The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.
Rolls-Royce Vision concept, Goodwood
Photo: James Lipman / jameslipman.com
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”
Giles Taylor, Director of Design, Rolls-Royce Motor Cars
Just off the M40, almost hidden away off a B-road, sits Bicester Heritage. It’s a sprawling 348-acre former RAF Bomber-Command station, now reborn as a location for the preservation and creation of historic motoring and aviation businesses..it’s a fascinating place; a warren of partly and fully-restored workshops, showrooms and hangars.
In most of these workshops there are businesses – each serving a part of the restoration process: upholstery, radiators, magnetos, engines, bodywork, storage; everything required to bring back to life forgotten automotive gems. There’s also an emphasis on creation – “..educational sponsorships, apprenticeship opportunities, mentoring programmes and a sustainable business model that will grow the knowledge and enjoyment of historic vehicles for decades to come.” Of which more to come in the near future.
Roughly every month there’s the Sunday scramble..an informal classic-car show, with cars filling each workshop, parked within hangars..and vans selling bacon sandwiches. Here are some of the highlights of May’s scramble;
Bentley Bentayga passengers now have the luxury of controlling a selection of in-car systems from their Apple Watch, thanks to a new app developed by the British luxury brand.
The technology, which uses bespoke digital architecture, enables those being driven in the Bentayga to remotely control the on-board climate and entertainment systems; adjust the heating, ventilation and massage functions of their seats; and monitor real-time information, such as vehicle speed, distance travelled and outside temperature.
Using the Bentyaga’s Bluetooth connectivity, Apple Watch wearers can synchronise with the vehicle’s Touch Screen Remote (TSR) system and then interact with the car from the convenience of their wrist.
Dan Whittaker, Director of Electrical and Electronics at Bentley, said: “The Bentayga is technologically advanced and combines this with luxury in a way only Bentley can achieve. This new Apple Watch connectivity is another example of how we are constantly innovating in order to enhance the customer experience.”
McLaren Automotive will open doors to the secretive design studio through a series of exclusive events held at a number of its European retailers throughout this year. The McLaren Design Tour commences on Tuesday, 3 May at McLaren Paris with an exclusive programme hosted by the team responsible for taking the thrilling designs from sketch to production. The invited guests will be provided with an unparalleled insight into the McLaren design philosophy and taken through a series of workshops covering various design aspects such as concept sketching or clay modelling. The exclusive programme will also include viewing opportunities of McLaren models, including the recently-launched McLaren 570S Coupé from the Sports Series.
Attendance to the McLaren Design Tour is by invitation only and the following McLaren Design Nights have been confirmed thus far:
3 May 2016: McLaren Paris
20 May 2016: McLaren Düsseldorf
26 May 2016: McLaren Zürich
16 June 2016: McLaren Monaco
2 July 2016: McLaren Frankfurt, McLaren Stuttgart and McLaren Zurich
The inaugural event will take place at McLaren Paris operated by Neubauer Distributeur Luxe from the following address: