New Jaguar XE

Jaguar launched their new XE earlier this week, with a stunt that I accidentally witnessed from the breakfast bar of a hotel I was staying in. I almost choked on my eggs..a series of cables stretched across the Thames with the car slowly being pulled from one side to the other. Really slowly, as in 10 minutes. IMG_5280

I’m assuming, as there weren’t any obvious crowds, that this wasn’t a launch event, but will form part of a TV campaign.

IMG_5277Here’s what’s being suspended 30ft above the Thames;

Jaguar-XF_2016_800x600_wallpaper_08 Jaguar-XF_2016_800x600_wallpaper_05

Link to video

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