So official confirmation today that Dacia’s value SUV, the Duster, will be launching in the UK on the 28th June. And also confirmation that it’ll start at under £10K, which is pretty impressive.
That headline price will be for the white one in the background..but that’s no problem. Because there’s something refreshing about a high-value budget car that’s honest; no pretension to ‘premium-ness’, no alloy wheels or high-end audio. Just simple and robust transport. That’s a market that’s been untouched (at least in the West) for a while now, and the reason is that car-makers don’t make enough money on budget vehicles. The fact that Dacia will do (presumably) is excellent news for everyone, not least it means that a reasonably substantial new car can be had for a genuine bargain. Hope to get hold of one for a test-drive soon.