Duster Due Date

So official confirmation today that Dacia’s value SUV, the Duster, will be launching in the UK on the 28th June. And also confirmation that it’ll start at under £10K, which is pretty impressive.

That headline price will be for the white one in the background..but that’s no problem. Because there’s something refreshing about a high-value budget car that’s honest; no pretension to ‘premium-ness’, no alloy wheels or high-end audio. Just simple and robust transport. That’s a market that’s been untouched (at least in the West) for a while now, and the reason is that car-makers don’t make enough money on budget vehicles. The fact that Dacia will do (presumably) is excellent news for everyone, not least it means that a reasonably substantial new car can be had for a genuine bargain. Hope to get hold of one for a test-drive soon.

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