BMW’s new 5-series has been shown to the press ahead of its launch.
I’m left underwhelmed, though, as with most BM’s these days, I’m sure it’ll be a fantastic drive. The problem I have with it is that it appears to have been styled apologetically. Let me explain; the previous E60 version had a certain brutish elegance with chiseled surfaces, evolving from Bangle’s trademark flame-surfacing;
That muscly look matched the 5’s performance credentials well – you understood BMW’s message with the car. You may have not liked the message, and to many it epitomised the fast-lane-hog stereotype of BM’s, but it had a certain clarity about it. BMW and Chris Bangle received a lot of stick about this car from the BMW faithful so it’s perhaps no surprise that this latest version is more about consolidating the new BMW style rather than push it into yet another new territory.
But this new model looks a little weak-chinned…like BM wanted to convey a softer, more caring style. Fine, but it leaves this new car looking more like the E34-generation car which had a softer front-end. ie. confused.
Some rough Photoshop tweaking;
Bangle quit as BMW chief of design in Feb2009, which means he will have been totally responsible for this latest evolutionary direction. My guess is that these tentative softer style cues are suggestive of some more fundamental changes that we’ll see in some of the less-conservative vehicle segments in the near future. Lightweight eco sports coupe?