Hyundai – My Baby

Saw this internal Hyundai design exercise from the IAA at Frankfurt. A fantastic project, free from those pesky package constraints, this was a chance for Hyundai’s designers to, as the press-release states; “..delve into their imaginations and dream up their personal vision for the future of transportation.”

I’ll skip the blurbs that go with each image, but there’s some good stuff here. One thing I’m noticing is the different continent approaches to the concept of future transportation. The Japanese studio majors on personal transport, using the enhanced-body-suit approach. The USA designs lean towards escapism and personal excitement, while the Euros spread across both. Some cool stuff, though I can’t quite see the connection with the Hyundais on sale today…

Clicky for full high-res.


One comment

  1. JosephCar · October 14, 2009

    Good article, thank you
    You never really learn to swear until you learn to drive.

    best regards

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